Allsteel
Social Content for Creatives
Allsteel designs, builds, and delivers innovative, award-winning workplace furniture. In preparation for NeoCon, the commercial design industry’s most important annual trade show, we crafted a cohesive brand story highlighting Allsteel’s beautiful showroom, their Normann Copenhagen partnership, and the promotion of Jan Johnson’s key presentation, “Knowledge Worker Productivity and the Adaptive Workplace.”
During NeoCon 2017, Allsteel had a boost in year over year metrics across all platforms. With a 7.37% increase in website page views, an 8% increase in Facebook engagements, and most impressively on Instagram there was a 59% increase in new followers, 593% in engagements, and a 881% increase in engagements per post.
These increases can be attributed to a comprehensive design and campaign strategy paired with an immense understanding of the target audience. The design strategy included beautiful imagery, slideshows, product sketches and swatches to entice and engage the design community.
Testimonial: “Talya is not only a talented visual artist but a smart brand builder and marketer. Some of her greatest strengths are her empathy and advocacy, which are critical to understanding and connecting with audiences successfully. I enjoyed collaborating with her on content strategy and development, and have full confidence in her ability to bring a concept to life in a new, beautiful, and effective way.”
Emily Ciccariello, Brand Strategist at Sculpt
